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antiques and collectibles newsletter from My Grannys Attic
Newsletter Vol 6 ; Issue 8

In this Issue

The Days of Product Give-Away's
Textiles and Wares Marked Vera
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    The Days of Product Give-Away's

    Once upon a time it was common practice for manufacturer's to give away products. Whether it was "dish night" at the movie or a beautiful piece of glassware in a box of Duz laundry soap. Product giveaways were not only practical and good public relations for the company but it was fun too.

    The kids had Cracker Jacks and the surprise in every box and Mom had such wonderful items as silver and black leaf designed glassware and high quality dinnerware and.

    I remember back in the early days of my first marriage one of the laundry soap manufacturer's was still putting towels in their product, they were horrible bath towels but they were "free" and I was a loyal customer because of those bath towels. Of course once you took the towel out of the box you were left with very little detergent but... I had a bath towel. My ex tried time and time again to tell me that I was not getting any kind of bargain and that other brands gave me more for the money, but they didn't give me a bath towel and I was not going to switch brands.

    I would love to hear from you on what "give away's" you remember. http://www.mygrannysatticantiques.com/html/email_submit.html

    Vera, The Person Behind the Signature

    In your hunt for antiques and collectibles I am pretty sure that you have come across the name "Vera" at least once. Especially if you have looked at vintage textiles such as scarves, pot holders, place mats, etc.

    Vera Neumann, a well-known American designer whose career spanned four decades beginning in the late 1940s. She began simply enough, in her New York apartment after World War II, by silk screening botanical motifs onto linen place mats. A business partner took the pieces to a buyer with a New York department store, and the rest... is history.

    She had her own company, The Vera Companies, through which she created numerous textile and household fabric items but she also had licensing agreements with other companies; she developed dinnerware for Island Worcester and Mikasa, fabric and wallpaper for Schumacher, intimate apparel for Formfit Rogers, and sheets and other household linens for Burlington Industries.

    Flowers are very prominent in Vera designs but she was inspired by everything around her, as are most artists. You will always find her first name on pieces designed by Vera because she felt that each design started out as an original painting.

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    Lenexa, KS 66215
    Michelle Staley, Proprietress